I admit they’re fresh in my mind because I’ve recently received their latest catalogue! Even so they strike me as having all the virtues I want from a heritage brand; solid, dependable, built on a long tradition but forward thinking and relevant to the modern world.

What’s that got to do with dogs? Well, I think that British Heritage Dog Breeds could do a lot worse than take Barbour as an example for our marketing. In particular the way they have made their products appeal to a broad range of people whilst retaining the ability to perform the function they were originally designed for. I’d suggest that only a small percentage of Barbour shooting jackets ever see a gun and an even smaller percentage of their motorcycle gear ever see a bike. The owners appreciate the sporting heritage of their garments but actually use them for other things.

It’s a case of remaining true to the original customers whilst reaching out to a wider range of people who appreciate the qualities of the products. Substitute “owners” for “customers” and “breed” for “product” and my point is made.

Choosing a British Heritage Dog Breed does make a statement about you. It connects you to a long history and tradition. That does not mean accepting something second best and ill suited to the modern world. Our breeds can still perform in the field but are equally at home in a range of environments. Their history as working dogs does not limit them. In fact it makes them better able to adapt to any active modern lifestyle. Our breeds truly are the classic brands of the dog world.

By the way, there are several images of dogs in the Barbour catalogue; Springer Spaniels, Jack Russell Terriers, a Border Collie or two. Wouldn’t it be nice if we could persuade Barbour and other classic British brands to use vulnerable British Heritage Dog Breeds in their future promotions?

© images strictly copyright Paul Keevil & British Heritage Dog Breeds. Exception: first image © Hilary Cheyne